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Old dreams made manifest

Posted on Aug 02 2011

If you're new here, you may want to subscribe to my RSS feed. Thanks for visiting! These posts will give you a better idea about what this site is about. Start here, then go here, and here, and then here.When I was a kid I often dreamed of running my own business. My fantasies included having an office from which I could work on cool projects with interesting people and change the world. Dream and...

Sneak Peek, part deux

Posted on May 31 2011

Here’s a look at the final cover for my latest book, Soundtrack Success – A Digital Storyteller’s Guide to Audio Post-Production. Huge special thanks to pal, Christopher Bodel, for the design! In the past, I’ve never been entirely happy with my book covers. But this cover is the exception. I’m proud to have my name on it! For more on what’s inside the book, go to...

Sneak Peek

Posted on May 19 2011

Here’s a sneak peek at my latest book, Soundtrack Success. It’s the Title Page and Table of Contents shown as page proofs (aka galleys). The pages ship to the printer soon and the book (and DVD) will be available mid-Summer from Course Technology PTR (Cengage Learning). UPDATE: The book is now available. Read about it here. The book and DVD will show you how to make informative and entertaining...

EQ Freq

Posted on May 01 2011

EQ, short for equalization, helps you adjust the tonal balance of sound files. It is probably the most-versatile sonic-shaping tool useful for both fixing problems and creating unique sounds. One of my favorite EQ plug-ins that I use is the Paragraphic EQ that ships with Sony Sound Forge Pro. Here’s a picture: Notice the scale along the bottom of the EQ graphic. It shows the range of human hearing,...

FAQ Facts

Posted on Mar 23 2011

Need a dependable method for promoting your creative products and/or services? Try the lowly Frequently Asked Questions or FAQ format. This is essentially a question and answer approach that lets you ask and answer the most common questions about what you offer. Written right it can be a effective promotional tool. How do you do it? Try this. Lead with a headline that states the problems facing those...

Any audio jobs?

Posted on Mar 17 2011

I get asked a lot of questions by readers of my books, students, and other aspiring audio industry citizens. The most asked question is about jobs. Are there any audio jobs out there? My answer is yes, with an equivocation. Too many people trying to break into audio production think only about music production. Indeed that makes sense as most people get interested in audio via music. Yours truly included. The...

Music Planning 101

Posted on Feb 03 2011

Need original music for your projects? Here’s a handy checklist to help you out: Selecting Your Composer Collect demos from 3-5 composers Listen and evaluate their work Narrow choice to one or two candidates Interview each about style, fees, deadlines, and project ideas Choose your composer Using Music Effectively Determine who your audience is Choose appropriate style to complement audience...

Library Music Exclusivity

Posted on Dec 17 2010

Andrew Lauzon inquired recently with this: “I recently received a message from a Non-Exclusive library I belong to, informing me that they will be switching over to Exclusive licenses as of the new year. I’d be interested to hear your thoughts on the Exclusive vs. Non-Exclusive debate.” He went on to say: “On one hand, I understand the reasoning and how an exclusively represented...