I am proud to have led the comprehensive redesign of USPS's national HR materials, a project that revitalized the department's communications and positioned them to better serve evolving organizational needs. Working closely with my team, I introduced bold new photography that brought fresh energy and authenticity to the brand, while guiding the development of a modern, versatile suite of templates designed to support a wide range of HR initiatives.

This effort established a cohesive creative direction for HR communications at the national level — ensuring consistency across touchpoints, elevating brand recognition, and strengthening credibility. The redesign enhanced recruitment efficiency by making materials more visually engaging, accessible, and aligned with USPS's overarching brand identity. The result is a refreshed set of assets that not only attracts attention but also reinforces the organization's commitment to clarity, professionalism, and innovation in its outreach.

Each year, USPS hosts about 20 First Day of Issue dedication ceremonies to celebrate the release of new stamps. These high-profile events often feature local celebrities, subject matter experts, and USPS leadership, and they require a wide range of design support. I contribute to 4 to 5 of these ceremonies annually, leading the design of invitations, printed programs, RSVP website backgrounds, digital banners for the USPS homepage, and large-scale event signage.

Each stamp has its own story and visual tone, which means every event is a new creative challenge. I focus on making sure every design element feels intentional and cohesive while supporting the larger narrative of the stamp release. From elegant printed collateral to digital graphics and even a custom ferris wheel banner, this work allows me to bring a unique creative approach to each ceremony while helping USPS engage the public in a meaningful and memorable way.

I led the art direction and design for the marketing campaign behind Mail with Mr. Zip, a children's YouTube series created by the United States Postal Service in collaboration with Moonbug Entertainment. My role focused on developing the visual strategy and creative assets that introduced the show to the public — including promotional graphics, social media content, and campaign collateral that captured the playful, educational spirit of the series.

The show launched on February 8, 2025, and the campaign has helped drive major engagement. With 78 videos released so far, the channel has garnered over 22 million views and more than 15,000 new subscribers. It's been incredibly rewarding to shape how the series shows up in the world and to contribute to its growing success through smart, engaging visuals.

For this global rebrand initiative, I served as Art Director, leading the creative vision for external marketing and proposal materials that reflected the organization's modernized identity. The rebrand's objective was to simplify, streamline, and elevate the visual language in a way that reinforced the core mission — providing critical aid to those most in need around the world.

As part of this effort, I oversaw the development of new logos, an updated color palette, and a comprehensive branding guide that established consistency across all touchpoints. I redesigned key collateral including proposal covers, corporate fact sheets, and a wide range of marketing materials, ensuring they aligned with the refreshed brand while remaining adaptable for diverse audiences and regions.

To empower the broader design team, I created versatile templates for technical briefs, fact sheets, and proposal graphics, supporting greater efficiency across global offices. Additionally, I designed a cohesive library of 290 custom icons, providing a flexible visual toolkit for use across all materials. This work not only strengthened the brand's impact but also streamlined production processes and elevated the organization's external communications.

In the wake of USAID's closure in January 2025, Chemonics faced a critical need to rapidly reposition itself as a forward-thinking, tech-driven organization. With the majority of staff laid off and public perception in flux, the company required a full brand overhaul under extreme time constraints.

I partnered directly with the CEO and Director of Strategic Communications to define a new visual identity that would signal innovation, resilience, and global relevance. With only a two-week deadline, I led the art direction for the company's flagship website redesign — an essential public touchpoint in the rebranding effort.

Collaborating closely with the UK-based design agency Digitronix, I provided creative guidance, UX feedback, and visual direction throughout the process. Despite the compressed timeline, we achieved alignment in just two structured review sessions. My strategic feedback enabled the agency team to iterate quickly and deliver a sleek, functional website that reflected the organization's new vision. The site launched on schedule and marked a critical step in Chemonics' successful pivot.